Chris Willard

VP, Sales and Strategic Development

Since inception, Chris Willard has worked with Genre Hotels leading Sales and Business Development. Chris joins the Genre team with years of experience from real estate marketing and travel related services spaces. Chris’ knowledge, and industry contacts are unparalleled in the Hotel representation space.

Through his experience in the hospitality industry, Chris has always had a passion for serving and volunteering in the inner cities of Los Angeles. He realized that there are many opportunities to provide for those in need; not just giving a handout, but rather a hand up.

As a result, in 2014, he founded a non-profit 501(c)(3) organization called 2 Hands 2 Employ. Genre Hotels is the founding member of 2 Hands 2 Employ that mentors, educates and employs those who need a hand up within the hospitality industry.